12-WEEK MARKETING PROGRAM
Start building a plan that works.
Random posts and forgotten follow-ups. That constant "am I doing enough" feeling. This program is built to replace all of it with a real plan.
Sound familiar?
You're running your business, wearing every hat, and somewhere in the middle of all of it you're supposed to be marketing yourself too.
So you try a little of everything. A social post here, a postcard there, maybe an email when you remember. You hear about a new platform and wonder if you should be on it. You watch other businesses and think they seem to have it figured out.
And the truth is, you’re not sure what's actually working. You don't have a plan; you have a list of things you think you should be doing.
But it’s not a you problem. It’s a marketing foundation problem.
What if your marketing plan was actually built for your business and your customers? Not a template or generic checklist, but a real plan, shaped around your goals, customers, and the time and energy you actually have.
That's what the Collective is for.
Over 12 weeks, you'll work alongside a group of fellow business owners, with strategy and structure from someone who's spent 20+ years doing this for big brands.
No more scrambling to figure it out alone at 11pm. Just steady support, one step at a time. You'll finish with a plan that you understand and will put to work.
Phase 1
Know your foundation
Before you can market well, you need real clarity on your business, customers, and what actually makes you different. No guessing. No copying what everyone else is doing. Just the groundwork everything else builds on.
Phase 2
Make your choices
Marketing isn't about doing everything. It's about choosing the right things. You'll narrow down your channels, messaging, and priorities, so you're finally moving with purpose instead of panic.
Phase 3
Build your plan
This is where it all comes together. You'll build a realistic plan and set up simple ways to track what's working. You'll leave with an actual marketing plan, ready to use the day the program ends.
What you get
6 group coaching calls
Biweekly, live and recorded, so you never miss one.
3 private 1:1 sessions
One each month, just you and me.
A guided workbook
Walks you through every stage, step by step.
A private group space
For questions, wins, and accountability between calls.
A quick-win challenge after every call
Small, doable steps to keep you moving.
A finished marketing plan
Real, complete, and ready to use by the end of Phase 3
Kept small on purpose. You're never just a face on a screen.
This is for you if…
You own a small business and you're the one doing the marketing (or avoiding it, because you don't know where to start).
You've been winging it and you're ready to stop.
You want strategy, not just tactics, and you're tired of chasing the latest trend
You value connection and community along the way
You're ready to show up, do the work, and walk away with something real
Not the right fit if you're looking for someone to do your marketing for you (that's a different service, and I offer it), or if you're hoping for quick fixes rather than a real foundation. This program asks for a little of your time and energy between sessions, and gives you a lot back for it.
Who you’ll be working with
I'm Jillian, founder of Fresh Sprout Marketing, and the person you'll be working with throughout the Collective.
Before this, I spent 20+ years in marketing strategy for brands like Lindt Chocolate. Since going independent and working with small business owners, I've noticed they don't lack effort or ideas. What's usually missing is a solid foundation, and a real plan built for their business specifically, not borrowed from someone else's.
The Collective is that missing piece. Over twelve weeks, we'll build that foundation together, and a plan from it that's genuinely yours, ready to act on the moment we finish.
Don’t just take my word for it
The Collective hasn't launched yet, but here's what small business owners said after a recent Skill Up! workshop I led for the Greater Rochester Chamber.
“Made me look at who I’m targeting in a different way.”
“Well organized and on-point. Informative and engaging, not overwhelming.”
“Effective use of time, upbeat and personable.”
— Attendees, Think Like a Big Brand: Marketing for Your Small Business, June 2026
You’re one decision away from a real marketing plan.
Enrolling now for the September group.
A plan like this is worth investing in.
The first group of the Collective is a founding group, priced lower than future groups will be. You'll help me shape the program from the very beginning, and that deserves real savings.
Pick what works for you:
Pay Monthly
Everything in the Collective, spread across 3 months.
$497 / month for 3 months
OR
BEST VALUE
Pay in Full
Everything in the Collective, paid once and done.
One payment of $1,197
This rate won't come around again.
Spots are limited, and when they're gone, they're gone.
By joining, you agree to our Program Terms.
Questions before you join?
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The founding cohort begins in early September 2026. Exact dates will be confirmed with enrolled members.
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Two group calls per month (roughly 60–75 minutes each), one 1:1 per month (60 minutes), and time between sessions to complete your workbook and quick-win challenges. Plan for 2–3 hours per week.
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Absolutely! If you have someone who handles marketing day-to-day, they're welcome to join in your place instead
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Every other week, we meet as a group to talk through the next section in the workbook. I’ll introduce concepts and we work through them together, answering your specific questions along the way. In between calls, you'll have a bit of homework from your workbook and a quick-win challenge to keep momentum going. Once a month, we hop on a private call just for you. It's steady, not overwhelming.
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Calls are virtual, so you can join from anywhere. I'm based in Rochester, NH and may organize optional in-person meetups along the way for anyone local who wants to connect, but nothing about the core program requires it.
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That's actually a good thing. Different businesses bring different perspectives, and the plan you build is yours, specific to your business and customers, not a copy of anyone else's in the room.
Still have questions? Ask!
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Even if you've got some pieces in place, most business owners are missing the plan that ties it all together. We'll build on what's already working and fill in the rest.
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Reach out. I'd rather have a quick conversation and make sure it's a fit than have either of us guess. There's no pressure, I promise.
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All calls are recorded, so you won't fall behind.
Ready to build something that finally works?
Twelve weeks from now, you could still be posting when you remember and hoping something sticks. Or you could have a real plan, one built around your business, ready to use.
The founding group is forming now, and I'd love to have you in it.